Jona Sbarzaglia Studio
Visual Design: Jona Sbarzaglia
Character face: Cecilia Ballardini
Bonduri Macelleria e Cucina
For the branding of Macelleria Bonduri, we chose a vintage style inspired by the historic signage of traditional butcher shops. We curated period illustrations of animals and meat-based dishes, using them to create patterns and graphic motifs that shape the entire visual identity. The color palette draws directly from the natural tones of meat, helping to build an authentic, warm, and tradition-rich brand image.