GYMH24
The client requested a symbol inspired by a lightning bolt—an emblem of energy, strength, and dynamism. We designed a mark composed of two lightning shapes that intersect to create a third one, conveying power, motion, and visual tension. The symbol’s inclination and color choices enhance this sense of dynamism, while the two main elements represent day and night, highlighting the gym’s 24/7 opening. The logotype is paired with a horizontal, highly stable and solid typeface to create a strong contrast with the energetic symbol. The color palette is drawn from the gym’s own environment, inspired by the RGB LED lighting that defines the atmosphere of its rooms.