Jona Sbarzaglia Studio
Visual Design: Jona Sbarzaglia
Naming: Marta Policastri
Mediviva Poliambulatorio
For Mediviva, we designed a logo that communicates the world of medicine in a clear and unmistakable way. The central cross is built from multiple arrows derived from the recurring “V” shapes in the name Mediviva; their multidirectional layout represents the interdisciplinary nature of the polyclinic. The logotype’s typography was crafted to harmonize with the symbol, while the color palette was defined in collaboration with the architect during the design of the clinic’s interiors. To distinguish the various services, we chose illustrations inspired by fine art—oil paintings that convey added value, warmth, and Mediviva’s deep attention to patient care, key elements of its identity. Mediviva is a polyclinic in Bologna that integrates specialist medicine, rehabilitation, and nutrition. It offers coordinated pathways for prevention, treatment, and functional recovery.