Art Direction & Graphic Design: Jona Sbarzaglia
Stencil Illustration Market: Rita Ravaioli
Stencil Illustrations: Jona Sbarzaglia
Photography: Annalisa Patuelli
Molino Vigevano Rebrand
A Rebranding That Enhances the Brand’s Essence This brand’s rebranding was driven by the need to evolve its image without losing the distinctive values that define it: the taste and aroma of its flours, the value of time for artisans and professionals, and a direct relationship with customers. The goal was to make the brand more contemporary, accessible to a wider audience, and perceived as a true ally in daily work. The Key Updates: A more essential and modern logo: By removing the ellipse, the typography becomes sharper and more readable, maintaining brand recognition while adopting a more contemporary visual sensibility. A more versatile wheat spike: Separated from the main logo, it becomes a flexible graphic element, adaptable to different styles and contexts without losing its connection to the world of flour and milling. Stencil illustrations: A distinctive visual language that combines art and materiality, evoking the lightness of flour and the artisanal touch of Molino Vigeva