We stand for the dreamers and the determined ones that commit to make those desires come true.
PLB is the Italian craft beer project of Podere La Berta winery and brewery. Water, yeast, barley malt, and hops are serious things, but at PLB they transform these titan ingredients to minor players within their identity. They want to keep alive the desire to play, to try out things, to get their hands dirty and experiment. It starts with their area, in Romagna, on the border with Tuscany- but they’d like to export their craft way of life even farther.

PLB is the quintessential meeting-place between history made and pages yet to be written, between a passion for the artisanal and a modern approach, just a vatful of style! The rebranding comes from this desire and this consciousness to be more colourful, but keeping the right mood; to take beer more seriously, but without losing the joyful, smart and playful approach to things.

Land - Seasons - Mud - Craftsmanship - Nature - Play - Human desires
These ingredients all together create the fundamentals to inspire the new brand where there is a new way of reading and embracing the story, and a wish for everyone to be part of the game and interpret that mood. The main inspiration comes from rugby, the game that the founder has always loved and followed since a spell living in the UK- a sport where you’re only as strong as your weakest link, and where every saying or move is associated to the bigger picture. We decided to link the dots among this energetic and team-oriented sport with nature and its seasons, soil and its colours, materials and textures.

Firstly clay, the main element of soil / Then the terroir and of the culture of Faïence, their region / For colours we developed different earthy shades

Inspiration came from human personality where aiming for the best means working and playing together. Each beer has an eye-catching representative image that wants to push the drinker forwards, without being didactive or banal. To stimulate a new way of reading and a new participation of the label, but also, more importantly, of the beer.

Try to them all and get hooked! 
Alpenstock - the Weiss that will take you to the top / Vècc - the saisons that will drive you into countryside to live / Up’n Under - the Golden Ale that will become your favourite blonde / Dummy Runner - the Irish Red that will take you by surprise / Foamy - a cascade of hops and grain, in the arms of summertime / Tight Head - the English IPA that challenges you with its brashness / Scrum - the American Pale Ale that will make you stand out from the masses / Galaverna - the Winter Ale warmer than a blazing fireplace / Black Tug - the Porter you’ll never forget

Branding: Nicole Poggi / Visual & Labels Design: Jona Sbarzaglia / Photo: Annalisa Patuelli


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